Category Archives: Business strategy

Business strategy analyses the major initiatives taken by a company’s top management on behalf of owners, involving resources and performance in external environments. It entails specifying the organisation’s mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives. Recent studies and leading management theorists have advocated that strategy needs to start with stakeholders expectations and use a modified balanced scorecard which includes all stakeholders.

As part of a technology university, Bradford School of Management can be a global leader

Posted by on Tuesday, May 3, 2016

I was delighted when I heard that Bradford has become a technology university. As the world’s leaders are struggling to manage the impact of technology – is this an opportunity for the University of Bradford School of Management to lead the world in helping business leaders create strategies and manage for the future? Management teams… Read More »

Business Challenge drew on skills learned on Bradford degree

Posted by on Monday, April 18, 2016

Our trip to Durham for the Business Challenge was an amazing experience and I gained a lot from it. The Challenge gave me the opportunity to demonstrate what I have learnt during my undergraduate studies so far. After signing in for event on the Saturday morning we moved to a big lecture theatre all very impatient for the… Read More »

Tendering: think like your customer or expect to lose the pitch

Posted by on Wednesday, May 28, 2014

Brendan Noonan is senior VP, learning and development at Emirates Airline.  His executive MBA was achieved at Bradford University School of Management in Dubai As an alumnus of Bradford University School of Management – top ranked by the FT – I have always been proud of my business school and its associations. Emirates decided to… Read More »

Can quotas correct boardroom bias for women?

Posted by on Tuesday, March 11, 2014

Christina Patino is the Corporate Programmes Coordinator at Bradford University School of Management and recently appeared on BBC Breakfast to debate the issue of having quotas for women on boards. Here she asks if a target for companies to recruit more senior women is enough, or should businesses face penalties to create equality on the… Read More »

How do businesses regain their appetite for risk?

Posted by on Tuesday, March 4, 2014

Dr David Spicer is Associate Dean and Senior Lecturer in Organizational Change at Bradford University School of Management where he lectures in the areas of change management and organisational behaviour on undergraduate, postgraduate and executive programmes.

How can businesses innovate beyond obsolescence?

Posted by on Tuesday, February 25, 2014

Mark Buckley is a 20-year-old product design student and won a place on the B&Q Youth Board as part of the Ellen MacArthur Foundation, which has worked with Bradford University School of Management to develop the Innovation, Enterprise and the Circular Economy MBA. It’s only when business leaders question the current ways of working, and… Read More »