Category Archives: Consumer and business marketing

Business marketing is the practice of individuals or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations. Business markets have a derived demand – this means that a demand in business markets exists only because of another demand somewhere in the consumer market. A B2C sale is to a “Consumer” i.e. an individual who may be influenced by other factors such as family members or friends, but ultimately the sale is to a single person who pays for the transaction. A B2B sale is to a “Business” i.e. organisation or firm. Given the complexity of organizational structure, B2B sales typically involve multiple decision makers.

How the Circular Economy will change what we buy, how we own and the relationship between manufacturer and client

Posted by on Monday, July 18, 2016

At a recent conference I attended, Joe McGee from Jabil – the $18bn manufacturing company, which you will probably never have heard of, said: “If you are not disrupting you will be disrupted”… and so it is, in today’s market place. The pace of change is rapid and organisations across the globe are grappling with how they continue to sell products and make margins.… Read More »

Brexit and the implications for Britain after voting to leave the EU

Posted by on Thursday, June 30, 2016

Brexit and the loss of meaning Last Thursday’s referendum saw a seismic change in the business environment. In the United Kingdom we have become accustomed to stability. At the most basic level an analysis of any business environment starts with PESTLE; political, economic, social, technological, legal and environmental factors. We have become accustomed to technology as a driver for change in… Read More »

Big data: after the gold rush

Posted by on Friday, May 6, 2016

In case you haven’t noticed Big Data (BD) has been a hot topic in business for some time. Governments and public institutions, not to mention economists, business commentators and technology companies have been promoting the idea of a Big Data Revolution. Technology companies, whether providers of Business Systems, CRM software or Analytics have been promoting… Read More »

As part of a technology university, Bradford School of Management can be a global leader

Posted by on Tuesday, May 3, 2016

I was delighted when I heard that Bradford has become a technology university. As the world’s leaders are struggling to manage the impact of technology – is this an opportunity for the University of Bradford School of Management to lead the world in helping business leaders create strategies and manage for the future? Management teams… Read More »

Business Challenge drew on skills learned on Bradford degree

Posted by on Monday, April 18, 2016

Our trip to Durham for the Business Challenge was an amazing experience and I gained a lot from it. The Challenge gave me the opportunity to demonstrate what I have learnt during my undergraduate studies so far. After signing in for event on the Saturday morning we moved to a big lecture theatre all very impatient for the… Read More »