Category Archives: Consumer and business marketing

Business marketing is the practice of individuals or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations. Business markets have a derived demand – this means that a demand in business markets exists only because of another demand somewhere in the consumer market. A B2C sale is to a “Consumer” i.e. an individual who may be influenced by other factors such as family members or friends, but ultimately the sale is to a single person who pays for the transaction. A B2B sale is to a “Business” i.e. organisation or firm. Given the complexity of organizational structure, B2B sales typically involve multiple decision makers.

How do we make sure the customer really is the boss?

Posted by on Monday, February 11, 2013

The unveiling of this week’s Francis Report into the conduct of the Mid Staffordshire Foundation NHS Trust towards its patients is a shocking indictment of customer service at its worst, albeit in the form of patient care.

Five winning tips to keep your customers in a recession

Posted by on Friday, December 7, 2012

Chrissie Rucker, founder of the White Company, this month told the Financial Times “It only takes a couple of bad experiences, of being disappointed in the quality of products, for you to lose your customers in the future”. For Ms Rucker this means she will not cut corners in her linens company.  So she won’t… Read More »

Will Apple's innovation survive without Steve Jobs

Posted by on Thursday, October 20, 2011

With the passing of Steve Jobs this month, the computing industry lost one of its founding fathers. The first computer I used on a professional basis was the Apple IIe and I had recently been weaned back to Apple products via iTunes, the iPod, the iPhone and, of course last year, the iPad. Steve Jobs’s… Read More »

How children learn to become consumers

Posted by on Friday, July 8, 2011

This blog by Ben Kerrane, Lecturer in Marketing, Bradford University School of Management also appears on the Eureka! Experts blog (from the experts in play and learning at Eureka! The National Children’s Museum) Parents in the UK are concerned about marketing to children and advertisements specifically targeted towards children. Key debates here surround “pester power”… Read More »