Tag Archives: Business strategy

Is there a place for heart and soul in a business strategy?

Posted by on Wednesday, December 4, 2013

Don’t walk the line: part two   The second of two guest blogs by Dr Elaine Hickmott, who studied for her MBA on business strategy and sustainability at Bradford UniversitySchool of Management. Read Part One here.  Here is part two of my guest blog for the School of Management on strategy and sustainability. Part one… Read More »

Should sustainability be part of your business strategy?

Posted by on Tuesday, October 1, 2013

How big a part does sustainability play in your business strategy? Perhaps you’ve heard of the circular economy but are still unconvinced about how it can help your business turn a profit.

Through this two-part blog, I will explore the differences between a linear and a circular economic approach; show you how the circular economy not only benefits businesses, but that real strategy and the drive for sustainability are inextricably linked; and explain how to implement sustainable practices and gain competitive advantage along the way.

If the HR role is to survive, it has to link up with marketing

Posted by on Friday, July 1, 2011

Simon Kingsnorth of Optimal HR, did his executive MBA at Bradford.  Here he challenges HR teams to understand their role as part of brand value – or find they will be taken over by the marketing function Long ago I noticed similarities between marketing and HR – I have also been part of the organisational… Read More »