Tag Archives: marketing

Five winning tips to keep your customers in a recession

Posted by on Friday, December 7, 2012

Chrissie Rucker, founder of the White Company, this month told the Financial Times “It only takes a couple of bad experiences, of being disappointed in the quality of products, for you to lose your customers in the future”. For Ms Rucker this means she will not cut corners in her linens company.  So she won’t… Read More »

Too busy to think? What can SMEs learn from big business?

Posted by on Thursday, September 27, 2012

I recently spoke at the Bradford Business Conference about whether SMEs could learn from their big business brothers.  I think they can – and here are the key themes for this. Theme 1 – I’m simply too busy to think about strategic planning   Why? Because SMEs are more likely to be highly focused on… Read More »

Choosing an MBA that helps you make a difference

Posted by on Monday, September 12, 2011

Hajime Sudo is about to start Bradford University School of Management’s full-time MBA based at the University of Perugia in the Spoleto region of Italy. I graduated from the Accounting School of Tohoku University in Japan this spring. The School is located in Tohoku area, which was one of the areas most damaged by the… Read More »

How children learn to become consumers

Posted by on Friday, July 8, 2011

This blog by Ben Kerrane, Lecturer in Marketing, Bradford University School of Management also appears on the Eureka! Experts blog (from the experts in play and learning at Eureka! The National Children’s Museum) Parents in the UK are concerned about marketing to children and advertisements specifically targeted towards children. Key debates here surround “pester power”… Read More »

If the HR role is to survive, it has to link up with marketing

Posted by on Friday, July 1, 2011

Simon Kingsnorth of Optimal HR, did his executive MBA at Bradford.  Here he challenges HR teams to understand their role as part of brand value – or find they will be taken over by the marketing function Long ago I noticed similarities between marketing and HR – I have also been part of the organisational… Read More »